Heidi J. Ellsworth
Heidi J. Ellsworth, a graduate of University of Portland, has been working in the roofing industry since 1993. Having held positions with Malarkey Roofing, Carlisle Construction and EagleView Technologies, Heidi is best known as the founder of the roofing-focused marketing firm, HJE Marketing.
After recently leading marketing initiatives for EagleView Technology Corp and Pictometry along with overseeing EagleView’s construction sales division, she now runs HJE Consulting Group. This sales and marketing consulting firm focuses on supporting overall marketing strategies and implementation along with providing consulting to build strong collaboration between sales and marketing teams for business profitability and success.
Ellsworth has a regular column in Western Roofing, Siding & Insulation Magazine that focuses on marketing tactics for roofing contractors. She has also contributed Roofing Contractor, MR Magazine and Roofing Florida Magazine. She serves on the boards of Western States Roofing Contractors Association and Florida Roofing Sheetmetal Association and recently helped found the national Women in Roofing Council where she now serves as chairperson for the organization